Inside Our Orchestration Engine

Behind every marketing campaign run by our platform is an orchestration engine that coordinates five specialized agents.

The Research Agent scans the web for trending topics, competitor activity, and seasonal opportunities relevant to your industry. It produces a research brief that informs all downstream decisions.

The Strategy Agent takes this brief and creates a weekly campaign plan — mapping content to your pillars, targeting specific audience personas, and timing posts for maximum impact.

The Content Generation Agent produces platform-specific variations for each planned post, applying your brand voice and incorporating insights from the research brief.

The Visual Generation Agent creates branded imagery for platforms that benefit from visual content, maintaining your color palette and style guidelines.

Finally, the PR Agent monitors for press release opportunities based on the research signals.

All five agents share context through a structured pipeline, and their outputs go through a policy engine that determines what gets auto-published versus what needs human review. The system learns from every approval and rejection, progressively earning more autonomy as it demonstrates reliability.